Colgate is joining the Secours Populaire in the framework of the Day of the Forgotten Holidays , launching the solidarity operation "Share your smile" until July 30th.

The objective? Collect 1 million "smiles" to offer 1,000 days of vacation to the children of the French Secours populaire.

Colgate collects your "virtual smiles" and transforms them into vacation days for children who do not have the chance to go on vacation during the summer.

To participate in this momentum of generosity, nothing is simpler: you are invited to donate your smiles on the Facebook page of Colgate launched for the occasion.

To count a maximum of smile, a special device is set up on Facebook:
- Upload a photo with a smile = 50 smiles ,
- Love or comment on a photo = 10 smiles ,
- Share with friends the application = 5 smiles .

And to enrich the collection, the application for Iphone Instagram will also allow you to post your smile.

Finally, if you are not social networking enthusiasts , you still have something to add to your building: for every Colgate product purchased during the operation, 1 smile point will be added to the virtual kit.

Animations and photographers will also come to reinforce to capture a maximum of smiles.

Now you know what you have to do ...
We count on you !