In an interview with Marie Claire , Massimo Giorgetti, creator of MSGM , recently told how obsessed they were with cars: "The compressed bodies of John Chamberlain, the photo of a lighthouse by Wolfgang Tillmans and a painting by Peter Cain " the front of a car haunt me. "

If, in March, Balenciaga had started hostilities with a skirt derived from a car mat, the months that followed showed that Giorgetti's fixette was widely shared. In July, Miu Miu has invested the Automobile Club of Paris to present a collection Cruise 2018 directly inspired by the place: pilot suits with pop colors streaked with curved lines, pastel mechanic outfits stamped with sponsor patches and checkered white and black starting signal. The lexical field is literal.

In September, New York fashion week was also full of references. Ralph Lauren opted for the show of strength uninhibited, all outward signs of wealth outside: for his parade, the billionaire invited three hundred guests to emulate the cars of his personal collection, between which strolled the models of spring-summer 2018. Nul No mistake, the Porsche, Ferrari and Bugatti were the real attractions of the evening.


For her Fenty x Puma show, Rihanna chose the moto-cross option - with her flashy batch of zipped and signed biker suits. In Paris, perfumer Byredo presented his first series of accessories, called Accelerated Culture and inspired by drag racing .

The lyricism of speed, the sensory experience and the risk it evokes, between Eros and Thanatos, exacerbate the eroticized mythology of the race declined here. Invited in 2014 on France Culture, the essayist Jean-Philippe Domecq and describes his passion for F1: "The fascination does not come from the game with death but the passage to the limit, as in life. (...). In Formula 1, you have to drive beyond the survival reflex, in anticipation. It is necessary to prepare your turn well in advance, because the car goes much faster than your capacity of reaction. A perfect allegory of fashion.  

In a more nostalgic register, the brand of KAR T-shirts conjures memories of trips in cars , the smell of tires and grease. His summer lookbook was shot in a wreck in the middle of wrecks. As if in the end, while millennials buy far fewer new cars than their parents, the automotive universe belonged to a bygone aesthetic, already vintage.