8 brands that reconcile us with ethical fashion

Published on 04/21/2024 17:53

Because it is high time to rhyme fashion with environment, we review these known or less known brands that have made sustainable development DNA their ultra-desirable parts.

Reputed unattractive, ethical fashion is reviving its image. Environmental emergency requires, this niche segment is now as chic as pragmatic, as evidenced by these young labels specialized for who to make eco-friendly clothing is no longer an option.

For t-shirts ... Patine

A young label shirts "Born in Paris" who post to Instagram shots aesthetics eighties heartfelt, made his models in organic cotton and / or recycled fashion requirements to obtain stride. Their best seller? The Willie t-shirt, whose waiting list continues to grow ....

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For the dresses ... REFORMATION

Made in LA, the coolest dresses from The Reformation are made from eco-responsible materials. For each model sold online, the brand also indicates the tonnes of waste, carbon dioxide or the mass of water that was used for manufacturing. A way to become aware of the impact of our clothes on the environment.

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For sneakers .... VEJA

Launched by two French people - Sebastien Kopp and François Ghislain - the Veja brand has been offering since 2005 sneakers with urban lines and 100% natural clothing. Produced in Brazil from organic cotton and wild rubber harvested locally, the models are tanned with plant extracts, devoid of toxic chromium. That's the new chic too.

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For the underwear ... BREAKFAST CLUB

Because the pants are not dead, the Parisian label Breakfast Club has decided to make its flagship product against a backdrop of pop references. Made in France, all models are made of organic cotton, without pesticides and with ethics. What to be reconciled with the bottom of our adolescence.

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For jeans ... : BONOBO

Eco-compatible , Bonobo jeans are made from cotton from sustainable agriculture and technologies that reduce the consumption of water required for their "washing out" by 70 to 100%. As for sanding, the brand has not used it since 2011. Or when the denim is green.

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For sunglasses: WAITING FOR THE SUN

Eyeglass frames in recycled wood or bio, all at affordable prices? It is at Waiting for The Sun that we find them, young French label, for whom even accessories can claim sustainable development.

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For bags ... : STELLA MCCARTNEY

Very committed to the fight of the animal protection, Stella McCartney produces bags completely vegan , without leather, nor fur which remains nonetheless ultra-sophisticated. A rare fact in luxury leather goods. Or when the synthetic is (finally) chic.

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