"Kouros", Yves Saint Laurent's inspiration


Ten years after the undeniable success of the perfume "For Man", the great couturier who became Yves Saint Laurent has lost nothing of his genius. During a trip to Greece, he is ecstatic at the beauty of this country which was then unknown. It is above all the Kouroi, these statues of perfect men with a proud look and haughty bearing, which will hold its full attention. An idea and a name of perfume were born: "Kouros".

"Kouros", the living god


Who has never dreamed of establishing a connection between earth and heaven, between men and gods? Yves Saint Laurent wants his new perfume as a representation of the man at once valiant, courageous and seductive. Successful bet ! The choice of scents is innovative: the top note with mugwort, coriander or lavender seems to want to touch the sky. More down to earth, the heart note and its geranium, among others, is enveloped by the base note devoted to animal and woody scents. The animalis, the civet, the honey and the oak moss mingle, like a cushion of greenery for the formidable hunter that is the modern man. A deep sense of communion between the blessed man of the gods and Mother Nature.

"Kouros", a bottle with a clean design


To perfect its Hellenic inspiration, Yves Saint Laurent makes a bold choice and chooses a sober bottle, purified of any embellishment. Only the white color, like a marble column, is erected and recalls with its borders of blue the Greek flag. Simplicity is required for maximum comfort of use with a vaporizer built into the cap. Yves Saint Laurent's man is an apollo and wants to be seductive without imposing himself. "Kouros" is a perfect olfactory incarnation.