Tip: candy to win for 50 years of Haribo

Published on 05/10/2024 17:17

50 years, it's a celebration! On this occasion, the brand that makes life more beautiful 'for big and small' organizes a great contest.

In 1967, the German confectionery Haribo bought the Régreerie de Lorette and arrived in France. To celebrate its half century and to thank its faithful greedy, Haribo organizes a great contest with many prizes to be won.

Haribo is 50 years old

Haribo is the story of Hans Riegel, a 27-year-old German who decides to design his own confectionery in the workshop at the back of the courtyard adjoining his house. The name Haribo? It is simply the first 2 letters of the first name and the name of HAns RIegel and the first 2 letters of the city where he lives, BOnn.

In 1920 he created his first creation, a gelatinous bear declined in a multitude of colors: the golden bear was born. Today, it's Haribo's best-selling candy all over the world, except in France! If confectionery develops in Germany, it was not until 1967 that Haribo crossed the Rhine and arrived in France. After the death of Hans Riegel, his sons Hans Riegel Junior and Paul Riegel took over the reins of Haribo. In 1967, he bought the Réglisserie of Loreto in Marseille, and transforms it into Haribo factory production and implement a ^2nd production site in Uzes, in Gard! The story of Haribo in France is launched!

Good plan: gifts to be won on the dedicated site

And it is precisely this "Haribo Generation" that the brand wants to thank through a great contest organized for its 50 years. On a dedicated site (www.generationharibo.com), the brand offers its fans (and others) to win "hundreds of gifts". To participate is simple, just fill in some basic personal information and let yourself be guided! A game of interactive law allows you to browse the virtual game board stamped Haribo. Playful and greedy. The more you advance on the board, the more likely you are to be drawn and to win one of the 30,000 lots involved . To win ? 2 scooters Piaggio Liberty 50 and 2 white helmets, 1 annual subscription to My Haribo Box, 50 Beats Solo helmets, 10 Ipads mini 2, 500 skateboards, 200 pairs of sunglasses and 150 Instax Mini 8. What's more? All these lots are customized in the colors of Haribo !