The set : In New York , in a former piano factory now the American headquarters of the brand, Prada presented yesterday its collection Cruise 2019. Designed by the architecture firm Herzog & De Meuron , the set Brutalist- inspired design oscillated between bare polished concrete and glass panes covered in bright red plexiglas. A dramatic atmosphere, accentuated from the outset by the soundtrack of the show including, among others, the melancholic notes of " Mad World" .

Inspiration : The 90s , a decade of vintage aura, which tirelessly continues to feed the trends of tomorrow. As evidenced by the multiple silhouettes of the show, the Italian designer had integrated in his moodboard the iconic cliché of Kate Moss by Steven Meisel , on which "the twig" wears only a Jean Paul Gaultier fur trapper hat. Result? The chapka is erected in it-accessory of the season.

The collection : A contemporary reinterpretation of its own stylistic heritage, this new collection of floral fabrics, saturated shades and geometric motifs denied any nostalgic desire. "It's my vision of what's real and what you want to wear today," she explained in backstage according to the Business Of Fashion. "But it's still a fantasy. " A waking dream, in fact, where the claw pants revive the empire belts while the long skirts skim the floor and micro-tops superimpose psychedelic turtlenecks. Bonus ? A new Prada logo, definitely more street.