The American multinational PepsiCo , a major competitor of Coca-Cola, has the wind in its sails. After having revisited its bottles to stick with the universe of Back to the Future II (the latter have sold themselves around 450 € on Ebay !) And then partnered with the stylist Jeremy Scott to launch 6 pairs of glasses inspired by emojis , PepsiCo sees even further.

The American multinational has decided to collaborate with Egyptian designer Karim Rashid , who has worked with top brands such as Tommy Hilfiger, Issey Miyake and Sony. Together, they devised a new design for pepsi-cola bottles. These aluminum bottles have a very refined design. They become slightly tapered and adorned with a small Pepsi logo. Each brand of Pepsi-Cola offers an original dressing to differentiate them more easily:

- The bottle of Pepsi is blue and decorated with different geometric patterns
- Pepsy Light sports a gray color chart
- Pepsi Max is black and gray, featuring a houndstooth design

These new bottles are the prestige versions and will be used for special events organized and sponsored by Pepsi.

This project between PepsiCo and designer Karim Rashid has been reflected and developed for nearly 4 years. In parallel with these 3 new bottles, a range of bar accessories will be proposed: an ice bucket, a bottle opener and an aperitif tray.