This season, the feminist claims of Maria Grazia Chiuri take on an arty look. For its spring-summer 2018 advertising campaign, Dior called on the model Sasha Pivovarova, who opened the ready-to-wear jeans and sailor parade with a message " Why have there been no great women artists?" ", Referring to the essay by feminist and art historian Linda Nochlin. Surrounded by her own drawings, the Russian model faces the goal of Patrick Demarchelier.

Gucci uses the Spanish artist Ignasi Monreal to illustrate his spring-summer 2018 collection through a series of visuals evoking a "utopian fantasy". These works of a striking photo-realism invite to penetrate in a mysterious universe highly visual.

Versace celebrates its 40th anniversary by bringing together for the first time in decades the most emblematic personalities of the House dressed in Gianni Versace's favorite prints, modernized by Donatella's Tribute collection , while his Versus line takes us to Los Angeles and puts honor the free and creative spirit of the generation of millenials.

For its part, Italian house Missoni delivers its vision of the Dolce Vita with it-girl Kendall Jenner while Emporio Armani unveils a heterogeneous cast for his new campaign photographed in the streets of Milan whose slogan "Everyone has his own story ... all in Emporio Armani "expresses, with brief ironic descriptions, the singularity of each one.

As usual, Vivienne Westwood does nothing like nobody. It was during the opening of its first New York flagship store that the British designer decided to immortalize the guests who came to discover the exhibition celebrating twenty years of collaboration with photographer Juergen Teller. Among the crowd of anonymous, we can discover the face of American actress Chloé Sevigny.

Discover in images the advertising campaigns of spring-summer 2018.