It's a partnership that lasts ... For three years. The Canadian brand Lolë is once again working alongside the Red Cross to help the most disadvantaged. With the operation "Lolë Yellow Label" one can give his old coats which will then be distributed to the people in need.

To do this, nothing simpler. It is enough to go November 2 to December 14, 2015, in one of the shops Lolë with his coat, whether used or simply that one does not want to put it. What counts: It must not be more than five years old and be in good condition, without any holes or holes. In exchange, Lolë presents a voucher of 50 € for the purchase of a coat in store and on the site of the brand , from 180 € purchase.

As for our old overcoats, they will be redistributed by the Red Cross or put on sale in their vestiboutiques in exchange for a symbolic financial contribution. A way to reintegrate the traditional consumption circuit.

Last year, Lolë had distributed 150 coats.