The appearance of the first wrinkles: "a natural process"

The brand Nivea has recently conducted a study * to better understand the link between French women and their wrinkles and anti-aging care . The transition to thirties is often a pivotal moment in the aging of the skin since the first wrinkles usually appear around 30 years. They are often located at the corner of the eyes (they are also called the wrinkles of the crow's feet) and are widened with time and relaxation of the skin to make room for more marked wrinkles. However, while the majority of French women (94%) believe that wrinkles are part of a natural process, 34% do not assume them among the 25-34 age group.

How do French women prevent wrinkles?

The aging of the skin and therefore, the appearance of wrinkles, can be classified into two categories. First there is what are called "internal factors": cell renewal decreases, the secretion of certain hormones decreases, the mechanisms of self-maintenance of the skin are less effective ... And the "external factors" : exposure to the sun , stress , tobacco consumption or poor hydration of the skin , among others. So, to fight all this, 84% of French women use an anti-aging product every day or almost. The anti-aging cream is still the most popular product but the serum could soon dethrone it: 94% of French women feel that they are as effective.

* Harris Interactive study for Nivea, conducted from June 19 to July 1, 2015, based on a sample of 1000 French women aged 18 and over.