- 20 laureates for the label Approved by Families ©.

They are 20 to have obtained the Grail: the label Approved by Families ©, issued by the Juniors & Co Institute (supported by the founders of Kidexpo). This second edition of the label created in 2012 rewards products and services with the best quality / price ratio for parents-testers. Interest: We are 92% of parents to feel that the opinions of other parent users are as important as the intrinsic qualities of a product. The label Approved by Families © is therefore a real landmark in the jungle of the childish conso.

Small flat all the same: only are tested products that require to enter the pre-selection. Of course all applicants (50 this year), on the other hand, do not get it. So there may be very good products that will never have the label because they have not asked for it.

- 5,000 test families

All selected products are tested, tested, approved or rejected by the 5000 families with children who have agreed to play the game "Approved by Families ©". After several weeks of testing, only products or services having obtained more than 14/20 are retained.

- 6 key universes

Kindergarten satchel, indestructible pants, ergonomic calculator, or even marbled with chocolate to taste it ... We find a little of everything among the laureates of the label Approved by Families ©. This tote is voluntary: the institute Juniors & co wanted to sweep wide because when one is a parent one must actually draw in different universes. Different categories have therefore been tested:

- School supplies and equipment

- Hygiene and care of the child

- Food

- Games and toys

- Digital products and entertainment

- Family Services

For more information: www.approuveparlesfamilles.

These winners are to be discovered (and to be tested) at the Kidexpo Salon, from 23 to 27 October, Porte de Versailles (Paris).