- Opened on March 20, 1997, the Colette boutique takes its name from Colette Rousseaux, daughter of fishmongers and shopkeeper in the Sentier, who then embarks on the concept-store adventure with her daughter Sarah Andelman, then a graduate of the École du Louvre.
- Located at 213 Rue Saint Honoré in the first district of Paris, this space of 700m2 completely empty was to gather all that was not found on Paris, whether in terms of fashion, beauty, decor, music or food.
- At the inauguration, Colette honors its promise by offering a mix & match of 1 franc bracelets, streetwear pieces and trendy cosmetics. Never seen.
- In 2001, Colette launches her first musical compilation concentrating the latest trends. The shop will publish thereafter nearly 35, in collaboration with the inimitable Michel Gaubert or more recently Pedro Winter and Clément Vaché.
- The Colette spirit is also exported outside the walls with new events such as the " Love Train" chartered at the Culture Club of Ghent, a giant fair at the Tuileries or cooking classes with a chef in vogue.
- In 2009, Colette closed a summer for work. The result is a sophisticated air-box designed by the Japanese architect Masamichi Katayama, between immaculate white and glazed facades.
- Nestled in the basement, the water bar - also unique - offers around 66 different types of water. What to drink with a slight hint of snobbery.
- Colette, it's also (and especially) products sold exclusively from the Apple Watch launched along with Karl Lagerfeld and Anna Wintour ... the scent of Zlatan.
- It will also be the first shop to import Khiel's products in France while they are only sold in a small New York boutique.
- In 2011, Colette launches the Sandwich Day giving great chefs the opportunity to revisit the famous "breaker-slab" with gourmet sauce.
- Note to maniacs of color: the Colette logo is typographed on a blue background Pantone 293C.
- Two superimposed lozenges: Colette's simple and effective logo was devised by Guillaume Wolf, the designer behind the Lucien Pellat-Finet label.
- In addition to fashionable designers and confidential brands, Colette has also democratized the work of artists such as Darcel, illustrator Soledad or graffiti artist André.
- Mecca of concept-stores , Colette has become the gateway for VIP promo or simple passage in Paris, they are called Pharrell , Drake, Rihanna or Jean Baptiste Mondino .
- Another specificity of the house: the windows, a veritable theater, are completely changed every week. A way to dazzle passers-by but also to show that the shop remains at all costs in time.
- Now a valuable balance between young creators and established brands, Colette is constantly seeking out new talents, new objects and new concepts all over the world. This is also the key to Colette's success.
- Twenty years after its opening, Colette can boast of offering 8,600 different brands, having sold 400,000 types of products, publishing more than 2 million cash receipts ... and being completely independent.
- Sailing, cycling, running : Colette also invests in individual sports, including daring collaborations with famous equipment manufacturers such as Le Coq Sportif and New Balance.
- To celebrate their 20 years of hype, Colette launches a collaboration with 20 emblematic brands (Nike, DocMartens , Coast Cycle ... ) but also TheBeach , a ephemeral ball pool at the Musée des Arts Décoratifs in Paris.
- Avant-garde, Colette has inspired a whole trend of the concept store across the capital, allowing the birth of retail spaces like Mall or Thank you.
