Now, the way of pleasure in sun care occupies the scientists of research and innovation departments.
The quest for happiness also involves cosmeto, as in Asia, where polysensoriality is highly developed.
Perfume, texture, gestures ... We touch the emotional, the concept of mindfulness. The application becomes almost a ceremonial. A sign: we no longer speak of "application" but of "playtime" in marketing jargon.
A hedonistic approach far from being superfluous: the more we like our product, the more we apply it, the better we are protected.
"Combine protection and pleasure is very relevant to promote compliance and prevent melanoma , 7% of which are still detected per year," said Olivier Doucet, director of research and development of Lancaster.
Sun protection: what texture pleasure to adopt?
- The oils
They even crack pharmaceutical brands, which give in to the sirens of glamor. Without compromise, since the oils are today "revalorized" by very high protection systems. Beyond the immediate satin skin effect that we adore, they are very easy to spread, do not flow and guarantee a homogeneous protection.
- The mists
They combine all that has always been desired texture: Non-greasy, non-sticky, non-whitening, and extremely easy to apply. A clever opalescent mix of oil, water and mattifying powders that disappears in a few seconds and gives this famous "bare skin" effect and dry feel so dear to Brazilian women.
- Sprays
The new vaporizers are a delightful simplicity. Effective head up or down, impossible to leave a patch of skin without protection. With, of course, micro-drops that do not stick, do not whiten the skin and offer a delicious thrill. It remains to be displayed, which is now of a disconcerting ease.
- Jellies
Smooth and light, they remain difficult to equip with a strong SPF: "To add filters, more soluble in oily phases, we must change the gel texture," says Olivier Doucet.
A delicate work of formulation to create a soft and melting texture to be caressed, which is silky and silky at the edge of the skin while maintaining a homogeneous protective cover.
- Neo-creams
No, sunscreen is not endangered.
Its texture now offers benefits on the skin comparable to those of our usual care: refreshing, matifying ... New prowess it would be a shame to deprive yourself.
