50 years old, the age of chic

Since its creation, in 1985, the label dedicated to the fifties reaches its clients by focusing on elegance. "At this time of life, we want chic clothes and a careful look," summarizes Gaëlle de Prunelé, president of the brand. Recognized for the quality of its cut and its materials, the brand now pays more attention to trends. "The 50-year-old woman is much younger mentally than before. Among the bestsellers of Un Jour Ailleurs, jeans.

A luminous muse

This autumn, for the first time, the label is a muse. And not least: the American actress Julianne Moore now embodies the image of the French brand. "She perfectly symbolizes the spirit that the house wants to inspire, that of a fifty-year-old blossoming, smiling, well in her skin," rejoices Gaelle de Prunelé. "This season, she flashed on a well-structured city dress, others in lace and a black velvet jacket." The advertising campaign in New York City was signed by fashion photographer Jan Welters.



Credit: Press

The promise of well-being

"In their fifties, the morphology of women evolves. And not the same way for all. We are working to create models that are appropriate for each of them. Well-being is a fundamental value for us. With its wide range of sizes (from 36 to 52) and its panel of classics (plebiscites, trousers and dresses) studied to highlight feminine forms in all their complexity, Un Jour Ailleurs claims "a new couture spirit". Sophistication at affordable prices.

A universal aim

Born in the Paris suburbs (Pantin) and installed Quai de Valmy in the 10th, UJA Paris (acronym used internationally) is expanding. With 140 shops in France and 40 in the world, the brand plans to increase its global presence: it has just inaugurated an address in Lebanon and another in Saudi Arabia. For A Day Elsewhere, it is now and everywhere.