Hepatitis C, cancer ... These diseases have treatments that are very expensive. Doctors of the World is launching a campaign of denunciation rather shock on the price of the drugs . Thus 12 posters proclaim, for example:

- With real estate and oil, what is one of the most profitable markets? Disease.

- 1 billion euros in profit, hepatitis C, we live very well.

- What is melanoma exactly? It's 4 billion euros in turnover.

According to AFP citing Olivier Maguet, director of the campaign for Médecins du Monde, the posters were refused by the networks of posters to not offend the pharmaceutical labs.

1200 volunteers will distribute these posters via a wild poster campaign and internet.

Solvadi, an antiviral effective in the treatment of hepatitis C was the trigger of this campaign: 3 months of treatment is 41000 euros per patient. An English evaluation has shown that this treatment of hepatitis C cost less than 100 € to produce.

The LEEM (trade union of the pharmaceutical industry) "reacts with the greatest firmness to the caricatural and outrageous remarks held by Doctors of the World," recalling that the price of drugs is set by a public body (the Economic Committee for Health Products, ndlr) following negotiations with industry . Moral: you have to have very good negotiators in your team.