What if we were all involved in ending AIDS? From October 11th to 18th , the action is taken by purchasing the Love Baguette , a baguette of bread in the form of a ribbon, part of the profits belonging to AIDES, the most important French association for the fight against AIDS.

A wand for the good cause

In France, we buy nearly 28 million chopsticks every day. In other words, the love story between the French and the bread is not only a legend! The idea? Transform this food that is consumed in quantity as a source of benefit to put KO on AIDS. For a week, from 11 to 18 October, a special ribbon-shaped wand will be sold in more than 1000 bakeries in France! His price ? 2 €. And for each Love Baguette purchased, 1 € will be donated to the association AIDES and will help to fund the prevention and screening actions conducted by the association throughout France!

Where to buy my Love Baguette?

To identify the bakery partner of the operation closest to home, we file on the site of the association (www.aides.org) and we consult the interactive map. 78 bakeries in Paris, 14 in Brest, 17 in Grenoble, 25 in Lyon, 14 in Toulon, 10 in Cannes, 12 in Montpellier and others all over France ... With more than 1,000 brands participating in the operation , we are almost sure to find his Love Baguette! And some 'big names' also wanted to join this beautiful action: Thierry Breton and Thierry Marx sell it in their bakeries, Norbert Tarayre and Yves Camdeborde promote it ...