The wedding dress is one of the essential points of this great day so special. But what of this immaculate cluster of tulles and satin after the great ceremony? An amazing phenomenon born in the United States could be the solution: #TrashTheDress, a fun and offbeat photo shoot of the newly married couple in ceremonial attire, with a goal: getting dirty and especially a lot of laughter.

According to The New York Times, the trend was born out of the lassitude of a Las Vegas photographer, John Michael Cooper, who in 2001 succeeded in convincing clients to pose after their marriage "in an eccentric and filthy environment". Mud, paint, sea water: all the ingredients are good to spoil his dress. Some even go so far as to set fire to it ...

Observers point out that a second trend is emerging on social networks, which concerns those women who have retained their dresses but whose marriage is a failure and who want to erase the memories by destroying the dress.

Finally, you can also try to resell it or wait until your daughter is big enough to wear it at her own wedding.