We have never raced, cycled, jumped, not just to lose weight or keep the line. 19% of women play sports several times a week.

Women's running, in particular, exploded with more than 3.4 million female practitioners according to a study by Esprit Running / Kantar Media / Uniteam Active. "In a stressful society that puts them under pressure, women (and men) need to rebalance body and emotions," says Pascale Brousse, founder of Trends Trend Sourcing. From now on, we play sports to stay healthy, have a healthy lifestyle, be in his head. Hence the democratization of yoga, tai chi, qi gong and other mindful meditation techniques. "Even hospitals, companies and their committees have understood the benefits of sport and use these techniques to help their teams let go," confirms Elodie Garamond, founder of the spaces The Tiger-Yoga Club.

"We realized that the body is our capital," says Pascale Brousse. This is what the sociologist David Le Breton shows: modern women and men regard it as a commodity, an object to be shaped, to perfect. In short, "since everything escapes me, at least I control my body". It is also a question of getting ready to age in shape, because thanks to the progress of medicine, we have never lived so long. "Today, if you trumpet that you do not play sports, face runners sips of juice detox, you are seen as an unconscious dumb with an irresponsible that will cost one day to Social Security," smiles Pascale Brousse .

Move, we all agree. But not to be bored alone on a treadmill or a rower. Hence the success of apps and other connected objects. "And we are only in the first generation of these watches or bracelets, which measure the number of steps, calories burned," warns Pascale Brousse. Fitness professionals have understood our need for pleasure and offer new disciplines "two or three in one", such as Pilates fusion (yoga Pilates bar ground). Or the Immersive cycling, which makes us pedal against a giant screen and travel futuristic landscapes in a boosted atmosphere. There are also those who watch at home videos of fitness stars like Kayla Itsines, 24 (4.8 million subscribers on Instagram), Madeleine Shaw or Cassey Ho. And for lack of a coach who sometimes allows to avoid bad postures, we help each other, we exchange advice with his new virtual friends who follow the same program.