Singer, rapper, songwriter, producer and stylist (we remember his collection for Adidas originals), Pharrell Williams multiplies the caps and turns again towards the fashion .

The new feature of Pharrell Williams at G-Star Raw

By becoming co-owner of the brand of G-Star Raw jeans, Pharrell Williams plays big. From now on, the American entrepreneur will have a say in the creation , future collections , advertising campaigns and will even participate in the corporate strategy . A true businessman.

The RAW Project: the fruit of collaboration between Pharrell Williams and G-Star

Pharrell Williams has been collaborating with the Bionic Yarn company (which has ecological know-how) and the G-Star jeans brand for over two years. From this partnership, the RAW for the Oceans project came into being. The goal ? Recycle plastic waste from the oceans in denim. On arrival, jeans sold at almost the same price as other Raw jeans (around 130-150 euros)

G-Star, the rising brand?

Since its inception, G-Star Raw has remained a popular denim brand in the world. For several years, she has set a goal to innovate in the world of jeans. With the 3D denim , whose pieces are shaped in 3D, which made the brand's success in 1996 and then the green project RAW for the Oceans, the G-Star brand still holds many surprises.