As a symptomatic accessory of a generation bottle-fed to the AB Productions series, the darling is in our anthology mode what the Spice Girls are to our discography: a relic buried in the shallows of the organized brothel that we use as a dressing room, undoubtedly lying under the pink peach skin Juicy Couture or the ultra-low waist laced to the belt that was displayed without a hint of shame fifteen years ago.

Condemned to be, at best, a vulgar shower accessory to believe the famous tirade of Carrie Bradshaw in Sex and The City , said the darling, however, begins a stylistic OPA of the most reckless.



Far from the catwalks and other sources of institutional tendencies, it is on Instagram that the wrinkled fabric elastic tries a return of hype, squatting the hair of these famous it-girls adulated by the little influenceable beings who are our teenagers.  


Credit: Press / Nike



While the online media blames a Bella Hadid coming out of the gym or a Kim Kardashian more imperturbable than ever before, some sharp-eyed observers like Leandra Medina point to clichés of the top Frederikke Sofie from of the US Vogue of March 2017 or Pandora Sykes .


Credit: Instagram Frederikke Sofie


Result? The darling floods the canvas with its retro aesthetic, a hackneyed strand, becoming the new fashion gimmick to exhibit at the root of an unruly ponytail. An instagram account is even entirely dedicated to him, soberly titled @scruntchiesofinstagram.

And, the ultimate proof of its rehabilitation, the cool New York label Mansur Gavriel , initially specialized in bags and shoes, has been offering since last September in his shop in Soho.


Credit: Mansur Gavriel Instagram

In France, the young ethical brand Patine manufactures 100% organic cotton. What to be tempted by a post- eighties hair revival to the air of vitamin-enriched cure.


The only condition is to wear it ostentatiously only if you have hair that is sufficiently spirited to reproduce the iconic style of the 80s . Otherwise, it is played while sober, the darling simply embellishing the tip of a ponytail, smooth and low .